Top Phoenix SEO Experts
While engaging content and slick landing pages are important for a fully optimized SEO strategy, a website’s structure, code, JavaScript, and performance play just as big of a role. That’s why it’s critical to perform a technical SEO audit regularly for complete search engine optimization. This is a checklist that checks all of the technical aspects of your site to ensure they are following best practices for SEO. (Looking for Phoenix SEO firm? Contact us today!)
A quality technical SEO audit will start with a site crawl. This will allow you to see a complete picture of all of the elements that are affecting the site’s search optimization. You can do this using various tools such as Ahrefs’ Site Audit.
Once you have the results from the site crawl you can then begin to prioritize the issues that need to be addressed. This is a process that can take a while since there may be many nuances within each issue that require attention and time to fix. Luckily, tools like Ahrefs’ Site Audit will give you predefined priority ratings for each issue which can make it easier to get started.
Another area to check during a technical SEO audit is the number of broken links and 404s that are found on a site. These can be a major detriment to SEO since they lead to frustrated users and Google searchers who are unable to find the page that they need. To ensure that there are no broken links or 404s, you can use the “Crawl” report in GSC to see which pages are being indexed and why some are not.
One of the most important skills that a technical SEO expert should have is a solid understanding of how to read and interpret Google’s search engine optimization guidelines. This will allow them to better understand what needs to be done in order to achieve the best results for a client’s website.
A good technical SEO specialist will also be able to work well with other departments in the company. They will be interacting with teams in marketing, IT, and customer service, so it is crucial for them to have great communication and personality. This is essential to ensure that all of the team members are on the same page and working together to get the job done.
It is also essential that a technical SEO specialist be knowledgeable about the latest trends in SEO. This will allow them to keep up with the changing landscape and ensure that their clients are ahead of the competition. This will include being aware of the latest algorithm changes and what needs to be done to adapt. They will also be able to create and execute an effective strategy that is aligned with the goals of the business. This will help to maximize the ROI of the SEO campaign. Lastly, they will be able to provide data and analytics that will show the progress of the campaigns. This will give the clients confidence in the services that are being provided by the SEO expert.