Top Phoenix SEO Experts
Whether your business serves clients in one location or across multiple regions, local SEO is essential to reach them. The process optimizes your website, listings, and other local elements to rank higher in search engine results. In addition, it ensures search engines see that your brand is legitimate and relevant to the search query. It also helps you compete more effectively against national brands that tend to focus on broad keywords and rely on brand recognition to drive traffic. (Looking for expert Phoenix SEO? Contact us today!)
Having an expert manage your local SEO will help you achieve better rankings and grow your business. They can monitor changes to search engine algorithms and provide insight into trends and best practices. They can also offer you recommendations and tactics that are specifically tailored to your locale.
The experts can start with the low-hanging fruit of your local SEO, such as ensuring that your business information is accurate and consistent across all platforms. This includes Google My Business, your website, social media, and other local directories. It also means ensuring that your NAP (name, address, phone number) is correct and consistent on all platforms.
Your business’s description is another important aspect of local SEO. It lets you add a short summary of what your company does, as well as your credentials. It’s also a good place to include a call to action, such as ‘make an appointment’ or ‘call now’.
Adding your local city or neighborhood name will help your business rank for searches in that area. This is especially important if you’re competing with bigger businesses that have larger budgets and can optimize for broader keywords.
Another way to boost your ranking is by collecting reviews. This should be done on sites that are likely to be visited by your target audiences, such as Facebook, Yelp, Thumbtack, Angie’s List, and Foursquare. It’s a good idea to include the reviews on your GMB page, as this will signal to search engines that you are a real business.
In addition, the experts can use your social media pages to promote your business and encourage people to leave a review. This is a crucial part of local SEO, as it’s believed that the quantity and quality of reviews are among the top factors for determining search engine ranking in local searches and snack pack results.