Top Phoenix SEO Experts

When you use voice search on a phone, tablet, or smart speaker, the results are read to you and presented in a box at the top of the search engine results page. This is called a featured snippet. Google gives this space a higher ranking than any other organic result on a search results page, and it can be the difference between someone calling your business or clicking on another competitor’s link. Contact us to learn more about phoenix seo

Phoenix voice search optimization

Getting your website to appear as a featured snippet is not easy. You need to be able to understand how people speak and create content that answers the questions they would ask. You also need to make sure your website is optimized for the queries users are likely to say to their voice assistant or device, and understand that the way people search with voice differs from how they type. 

A professional SEO expert can help you optimize your site for voice search by creating pages and content centered around specific semantic keywords. They can also help you structure your site to ensure it is more user-friendly and meets the needs of your target audience. 

Since voice search is more conversational in nature, it’s important to use longer keywords that would be spoken out loud by a real person. This may be a departure from current keyword strategy, but it’s essential to optimize your site for voice search. People typically use question-type searches when using voice search, so including questions as keywords can boost your chances of being selected as a featured snippet. 

It’s also important to consider what type of search engine your audience uses. While Google is the most popular, not everyone will use it. For example, Apple’s Siri pulls information from a number of sources, including Bing, Yahoo and Apple third-party apps. This means that your SEO expert will need to know how to optimize for both Google and the various devices your audience might be using with their voice search. 

In addition to optimizing your site for voice search, you should also produce local content that appeals to your audience’s interests. Many people who search with voice search will be looking for a business or service near them, and creating local content can increase the chances of your site being found. You should also consider the nuances of language and slang that may be used in different areas of the world when producing local content. 

With mobile device adoption skyrocketing and the emergence of wearable tech, it’s no secret that we are moving into a voice-first world. The way we use our phones and smart speakers is changing, and so are the rules of search engines. By embracing these new technologies, your business can prepare for the future of digital marketing and thrive in this evolving landscape. If you have any further questions about voice search or SEO, contact us today to discuss your options. We are happy to help!