Top Phoenix SEO Experts

Website navigation and site structure are one of the most critical components of any website, yet it often receives little attention with design and multimedia taking the spotlight. A well-designed site structure and navigation can make the difference between users scooting away or staying and exploring your business’s website. Contact us to learn more about

Whether you are creating a new website or revamping an existing one, it is crucial to think of the structure and navigation of your site before launching. During the web development stage, it is best to examine competitor structures and do in-depth keyword research to determine a logical URL and navigational hierarchy that will be SEO-friendly. This will also save you from adding unnecessary pages to your website that won’t drive traffic and ultimately bog down your rankings. 

Once your site launches, you will want to monitor user behavior through tools like heat maps and user journey reports to identify areas that need improvement. These tools will highlight the pages that users are dropping off on and provide insights into why this might be occurring. This information will help you optimize and improve your site’s navigation and structure to make it more user-friendly. 

You will also want to consider including breadcrumbs for users on your site. This is a nice UX touch and is easy for search engines to understand. The navigation should be clearly visible and easy to find on your site, and it should always be a link back to the homepage. 

Finally, remember to prioritize your audience’s needs in your navigation design. If you are designing a website that serves a B2B and a B2C audience, it is important to separate the two audiences in your navigation menu so that each group has access to content that is specifically designed for their needs. This will help you avoid a confusing and frustrating navigational experience for both your B2B and B2C audience members.