Here’s some good news for healthcare and wellness companies: COVID-19 has emphasized the importance of health and well-being.
According to McKinsey research, 42% of customers place a high value on health and wellness. Every country that McKinsey looked at has seen an upsurge in the importance of health and well-being in recent years. The global healthcare & wellness market was worth $3.31 billion in 2020. Furthermore, it is anticipated to reach $4.
This presents opportunities for health and wellness companies, but also some challenges.
First, wherever there is room for progress, there will usually be more competition. As a result, you’ll need to differentiate yourself from the competition.
In addition, due to the epidemic, marketing has evolved; in-person marketing has given way to internet marketing as the preferred approach to connect with potential and existing patients and clients.
If you’re looking for ways to jumpstart your post-COVID-19 marketing efforts, here are four ideas:
Go for Greatness on Google – A client looking for a new firm will frequently do research on the company online before contacting them. The majority of today’s internet searches take place on Google.
That’s why it’s more essential than ever to include comprehensive information on your Google Business Profile. When someone searches for your business on Google, your profile appears on the right-hand side of the page. You may quickly claim your Google Business listing using Thryv.
If you’re looking for a tool that can help you organize your Google My Business listing, consider Thryv. a Google Premier Partner, which might be used to modify and optimize your GOOGLE My Business listing. Consider including additional information in addition to the hours and reviews listed on your business’s profile.
A Google listing for a local physical therapy firm is shown on the right. It includes health and safety procedures information.
At least a few of your potential customers are likely concerned about pandemic safety. This information may help you make the difference between getting a client or losing one to a competitor.
Don’t Skimp on Social
During the COVID-19 study, social media usage rose alongside Internet use. In recent years, the number of wellness postings has been increasing dramatically, especially during COVID-19. Here are some strategies for making the most of your social media posts:
Use images. Humans are visually oriented, and social media wellness content contains 61% pictures. Don’t be lost in the shuffle by omitting an image.
Go where your target market is. It’s difficult to keep up with every social media platform. Knowing your desired client base’s demographics can assist you in determining which social media sites to focus on. Facebook, for example, is popular among both children and adults of all ages, while also being the most common social networking site among senior males and females.
Instagram has the most health-related postings, but over 60% of its users are aged 34 and under, and half are women. If you’re looking to target men as a primary demographic, Twitter is the place to be. Over 68 percent of people on Twitter are men; meanwhile, 37% of those 35 years old or older use the site.
Post reviews. When you obtain a positive internet review, make the most of it by posting it on social media. According to research, displaying customer reviews can enhance conversions by up to 270%, so what are you waiting for?
Automate your social media process. Keeping track of the time-consuming procedure of social media posting might be difficult. They can assist. Choose from a variety of outsourced possibilities including monthly social media content planning sessions, and the opportunity to have the Thyrv social media team create and publish posts for you regularly.
Participate in local social media groups. Facebook is a fantastic location to locate groups where individuals can offer advice and suggestions for area businesses. For example, in my neighborhood, we have a Facebook group called “Ask Boca!” with more than 12,000 members.
People daily ask for recommendations for doctors, dentists, physical therapists, plumbers, realtors, and other service providers. While you may certainly suggest your own company, you may also suggest others. This will assist you in learning a lot about what people want in your region.
Ask for Reviews
Online reviews, according to the 2021 Healthcare Reputation Study, are crucial in selecting a doctor or healthcare firm, with 38.9% of respondents agreeing. It also reported this startling statistic: In 2020, 65% of physicians had no consumer feedback.
If you want to focus more on evaluations, check out our most recent blog article for some helpful hints.
They also have a Reputation feature that allows you to view the evaluations of your past customers, as well as those of four of your rivals.
Support Those in Need
Many organizations were hard-hit during the epidemic, and more than ever they need assistance. It’s not only the “correct” thing to do, but most people would prefer to do business with individuals who aid those in need.
Consider taking inspiration from my daughter’s orthodontist, who borrowed these ideas when people were out of their homes more. Every October, you’ll discover a huge table in her lobby, packed with gorgeous pink baked goods. One of her employees that enjoys baking produces them and sells them to anybody who comes through the door.
All the money is donated to a breast cancer charity. In addition, throughout the year, she organizes fundraising walks and youth sports teams in her community. Her business, naturally, is growing. The epidemic compelled businesses to reconsider their marketing strategies. Your health and wellness company can survive and flourish in the post-COVID-19 new normal by putting these marketing ideas into action.