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Grow Your Brand and Reach Your Customers With Video Content
There are a number of reasons to make use of video content, and one of them is to grow your brand. Video content can help you gain more attention and increase your sales and conversions. It is also an effective way to help educate and excite your customers. If you haven’t been able to see a lot of growth and success with your current online marketing campaigns, it’s time to consider integrating video into your marketing strategy.
Boost sales and conversions
In today’s market, video content is one of the best ways to connect with your audience. It is also a great way to boost sales. However, not all companies know how to incorporate video into their marketing strategy. If you don’t, you’re missing out on huge opportunities.
Embedding videos into your site can significantly increase conversion rates. One study found that sites with videos had a conversion rate of 4.8% compared to websites that had no videos. Another showed that adding a video to an email increased click-through rates by 300%.
Video has a higher engagement rate than any other type of content. Videos allow you to engage with your audience while providing information in a more effective way. Additionally, video helps build brand credibility and trust. While most businesses already do digital advertising, adding video to your digital marketing plan can help increase conversions and organic traffic.
Creating and implementing a video marketing strategy can be a fun and easy process. It requires a deep understanding of the medium and your audience. You can also use user-generated content to highlight customer testimonials.
One of the most popular types of videos is the explainer video. This video will inform your audience about the benefits of your product. As well as provide a visual demonstration of how it works, it will show the product in action. Having a video on your website will improve your rankings with Google and other search engines.
A video can also be used to communicate your brand’s personality. For example, Amerlux, a B2B LED lighting manufacturer, added video to their blog posts and saw an improvement of 149% in their average time on page.
Embedding a shoppable video into your website is another effective way to encourage your viewers to purchase. This allows them to make a direct purchase at the point of inspiration. Providing a shoppable video is a great way to improve your ecommerce conversion rate and increase sales.
There are a number of other video types that can be used to increase sales. These include product videos, sales-focused videos, and educational videos. Ultimately, the key is to get your message across in a believable and appealing manner.
When creating a video, it is important to consider your audience. Your content should be tailored to your target audience and speak to them in a language they understand. By using videos to illustrate your products and your company’s personality, you will increase your conversions and your bottom line.
Lastly, remember that while a video will help boost your conversions, your calls to action are what will make the difference between a lead and a conversion. The most important part of a successful video is knowing when and where to put your call to action. Ideally, it should be at the end of the video, so the viewer can be prompted to take action.
Increase brand awareness
Incorporating video content into your marketing strategy can be a great way to increase brand awareness. However, you need to create videos with the right strategy and goals. Here are some tips to help you get started.
Brand awareness involves the extent to which a consumer can identify a brand based on its products or services. It also encompasses the emotions, values and experiences associated with the brand. Video content can help you build this kind of awareness by demonstrating your authenticity and authority.
Your videos should have a clear purpose and answer your audience’s questions. The best marketing videos start with an introduction. This is important because people are prone to getting bored after a few minutes of viewing. When you get them engaged, they will continue to watch and retain information.
As a result, your videos will convert better than other types of content. However, you should avoid creating lengthy videos that take up too much bandwidth. You should also make sure to include a voice-over to provide a human element to your brand.
The most effective method for establishing a brand is word-of-mouth. Share your videos on social media and get people talking about your business. Customers will remember your company and may become repeat customers. Also, ask friends and family for recommendations. If they recommend your product, you can take advantage of their trust by incorporating it into your marketing strategies.
Using a short slogan is an easy way to create brand awareness. A tagline is a slogan that explains your company’s value proposition. To ensure the brand’s authenticity, make sure your tagline is accurate and reflects your company’s values.
Whether you are using a video for promotion or education, you should make it clear how your product or service can solve your customer’s problems. Videos can also highlight specific products and demonstrate the correct use of the product.
Another way to build brand awareness is through guest blogging. Guest bloggers present themselves as a person first. Their content is helpful and does not push their products on readers who aren’t ready to buy.
Social media contests are a great way to create brand awareness. People can submit a picture or video of themselves to win a prize. Followers can vote for their favorite contestants, boosting their exposure. They can then share the link with their friends. These followers can then introduce your business to new prospects.
Sprout’s scheduling and analytics tools can remove the heavy manual processes involved with day-to-day operations. Furthermore, Promo enables businesses to post high quality videos without having to invest in a full production.
Having a clear strategy and determining the metrics of each video are essential to the success of your video campaign. By developing a strategy, you can avoid perfectionism and create a video campaign that reaches your audience.
Educate and excite customers with explainer videos
Explainer videos are a great way to educate and excite your customers. They can help you make a positive impact on your business and improve your bottom line. But before you jump into creating your own, you should understand why they’re important.
The best explainer videos are ones that simplify complex ideas, introduce your product’s value proposition and motivate the viewer to take action. These videos also help you establish a strong relationship with your customers.
Explainer videos can be used on your website, blog posts or even sent directly to your prospects. You can also distribute them on unpaid platforms. Adding a video to your landing page can lead to a boost in conversion rates. This is especially true if you use a high-quality explainer.
There are a few different types of explainer videos. Some of the most popular include whiteboard videos, animated sales videos and live-action videos. Live-action videos are a good option if you want to use real video footage. Animated graphics can also be added to live-action explainer videos.
Aside from explaining your product, an explainer video can also be a great tool to promote your company’s culture. Explainify, for example, has been creating explainer videos for hundreds of US businesses for over ten years. By following the Frustration-Free(tm) production process, they can create videos with a high level of quality that are sure to impress.
Explainer videos can help you increase your brand’s recognition and your conversion rates. One in three millennials will buy something after watching a video about it. Another advantage is that it saves you time and money. Compared to a binder or a presentation, an explainer is a more engaging option. It’s also much easier to share on social media, which makes it a valuable content marketing tool.
As with any marketing campaign, the success of your explainer depends on your goals and audience. But, the most successful explainer videos are ones that offer a streamlined overview of your product and identify a potential customer’s struggles. If you’re not able to do this, you may lose a prospect.
Lastly, explainer videos should be playable on all devices. Since most people prefer to watch short videos on their phones, this is particularly important. Make sure to check the file type to ensure that the video will play on a variety of devices.
For an in-depth guide on how to produce an effective explainer, you can download the free e-book Content Marketer’s Guide to Brand Video. You’ll get the benefits of using an explainer, tips on how to create your own, and how to distribute it effectively.
In fact, 80% of marketers say that their explainer video has increased their sales. Not only that, but they have also increased their leads by 83%.