How to Activate Search Engine Optimization Reports?
Google Analytics is a tool that helps businesses track the performance of their website and collect data about the website’s visitors. It is useful for a variety of purposes, including identifying the most popular sources of traffic, monitoring the effectiveness of a marketing campaign, and gathering demographic information.
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It also enables SEO marketers to measure the results of their campaigns and identify trends in customer behavior, according to Google.
The following are the key Google Analytics metrics that every search marketer should know and understand:
Audience: This is where you get to learn more about who your audience is, what they want and how they are engaging with your site. You can filter this report by audience location, device type and more to make your insights more precise.
Acquisition: This gives you the information on how your audience came to your site and how they landed on certain pages. This is a really important piece of data, and it can help you figure out where to focus your efforts.
Dwell time: This is a metric that Google uses to determine how long users stay on a page, and it shows how engaged they are with your content. The longer they are on your site, the more likely they are to convert and spend money.
Organic Conversion Rate: This metric is a great way to show how many people who clicked on your link in a search engine ended up purchasing something. It is one of the most valuable SEO metrics to monitor, and it tells you whether your site is effective in bringing in leads.
Goal Completion: This is a Google Analytics feature that allows you to see how your goals are being met, and it also provides a quantitative perspective. This can be particularly useful for comparing your progress with other competitors.
Custom Alerts: This is an overlooked but very useful feature in Google Analytics that helps you get the most out of your SEO reporting and tracking. It enables you to be notified via email whenever there are any changes in your data.
Dashboards: Another feature that is often overlooked, but crucial for SEOs to know and understand, is the ability to build your own custom dashboards in Google Analytics. This is a great way to focus your attention on the most critical areas and take quick action.
It’s a good idea to set up a dashboard for each section of your website. This will give you a clear picture of the entire picture and enable you to make faster, more targeted improvements in each area.
You can find some great templates that will help you with this process, especially if you use a tool like Databox.
Activating the right search engine optimization report is vital for improving your SEO and driving more traffic to your site. Fortunately, there are plenty of helpful reports that you can activate within Google Analytics to make your job a little easier and more efficient.