Google Ads Implements Three Strike Policy
Google is implementing a new ad policy in July called the Three-Strike Policy. It is designed to penalize repeated offenders with a series of penalties. The third strike will result in an indefinite suspension of an account.
GOOGLE IMPLEMENTS A THREE-STRIKE POLICY
In July 2021, Google will introduce a three-strike policy for advertisers who repeatedly violate their ad policies. Those who violate the policies three times or more will have their accounts suspended indefinitely. This new policy will increase penalties for repeat offenders and increase the cost of their ads.
Google’s three-strike policy aims to keep its ecosystem clean and free from disreputable advertisers. The clear consequences for violators should discourage bad actors. But many advertisers are frustrated with the process and wish to see it streamlined. For example, false accusations can result in the suspension of innocent advertisers.
Google will send notifications to advertisers via email and in-account notifications. If they continue to violate the policy, Google will suspend their account, and they will receive an email explaining the reason why. They will also allow advertisers to appeal their decision.
If you receive two strikes, your account will be temporarily suspended for seven days. After that time, you can resume running ads and creating new content. After three strikes, however, your account will no longer be able to run ads. If you want to appeal the strike, you can do so on Google’s website.
Google’s three-strike policy is intended to penalize businesses that violate its policies. If you think you may fall under its terms, you should make sure your account is in good standing before September. Google’s automated review system is capable of identifying content that violates its policies. It is important to review any warnings promptly so that you can appeal them appropriately.
Warnings for first-time violators
Google issues warnings to first-time violators of its three-strike policy before suspending the accounts of those advertisers who repeatedly violate its policies. The warnings are sent to account holders through email and in-account notifications. If the policy is repeatedly violated, the first strike will result in a temporary hold of three to seven days. The third strike will result in the account being fully suspended.
The strike system is based on the number of times you violated the policy in the past 90 days. Each strike is different and will incur progressively higher penalties as you violate the policy over time. Google plans to phase in the new system over a three-month ramp-up period.
Violations of Google’s policies can affect the performance of a website or advertisement. For instance, if a page links to a website that contains a blatantly offensive link, the page may not rank well in search results. Alternatively, a website may have a link that promotes a dangerous product.
Google’s new policy is intended to protect users by limiting the promotion of products and services that promote safety. However, some advertisers are frustrated with the current disapproval process. As a result, many have begun a wish list of changes that they hope Google will consider.
Google’s three-strike policy pilot program aims to ensure that Google’s Ads program is safe and trustworthy. Ads that promote harmful products or dishonest behavior are among the items targeted by the three-strike policy. Google is also working to ensure that the ad experience is as seamless as possible.
When an advertiser violates the policy for the first time, Google will issue a warning and require the advertiser to take down the ad. The advertiser must comply with the policy within 90 days after the first warning. The first strike also results in a three-day account hold. If the advertiser commits the same offense again within three days, the account is suspended permanently.
The new warning system will be expanding to other policy areas based on feedback from the pilot. The system will attach increasingly harsh penalties to advertisers who violate the policy, thereby increasing responsibility and preventing future violations. While the system makes sense for Google, it can have negative consequences for advertisers. As a result, advertisers must communicate the three-strike policy to their customers and make sure they are aware of its new guidelines.
Disapprovals for repeat offenders
Google’s new three-strike policy is being tested, but it’s unclear when it will be fully implemented. Previously, advertisers could face the threat of disapproval for 90 days, but that’s now being delayed until September 2021. Google is also planning to expand the program to other policies in the future. In the meantime, it’s recommended that advertisers test new campaigns before September 21. These tests can help advertisers get feedback about their ads before they are published to the general public.
The first strike will result in a temporary suspension of your account. You’ll be notified through email, and you’ll have three days to amend the problem. If you’ve committed the same violation again, Google will suspend your account for seven days. If your ads aren’t taken down immediately, you can appeal the decision. If you’re successful, Google will restore the ads.
If you have a history of violating Google’s policies, Google will suspend your account for 90 days. After that, you’ll have 90 days to correct the situation and sign an acknowledgment form to resume serving ads. If you’re still violating Google’s policies, you can still use your account but won’t be able to run ads or create new content. After three strikes, your account will be locked and you won’t be able to create new content until you regain your account’s approval.
While the new policy may seem drastic, it will ensure that consumers are safer on Google. Currently, advertisers are mostly in favor of the policy, but there are some concerns about false positives. These false positives can cause you to spend more time communicating with Google Ads support. Repeat offenders can even be banned from Google’s advertising system.
Google’s three-strike policy is a new policy that will be introduced in July 2021. It will apply to all advertisers, not just managers. Repeat offenders will receive a series of penalties, with the third strike being the most severe. If they do this again, Google will suspend their accounts indefinitely.
Appealing ad disapprovals
If you have received disapproval for one of your Google ads, there are some steps you can take to appeal it. The first step is to contact Google support. The reps will be able to review your ad and respond within a business day. If you’re still not satisfied with their decision, you can submit your ad for manual review. Although manual reviews are often successful, they can’t guarantee approval. You should weigh the benefits and drawbacks of this process before submitting your ad.
Another reason why ads may be disapproved by Google is because of their content. If you are advertising a product that is harmful to children or adults, you can’t place it on Google’s search engine. The company has a strict policy that requires advertisers to choose safe products.
Google’s guidelines for ad copy can be complex. Some ads may not meet their guidelines if they contain profanity or are displayed on sites with malware. You can appeal disapproval by re-submitting the ad with a different image. However, before resubmitting, check your image against Google’s image quality guidelines.
In addition to copyright issues, some ads are disapproved due to their repetitive text or grammatical errors. Google does not tell advertisers what violation they’ve made, so it is important to review all ads carefully for any typos or errors. For example, you should avoid using phone numbers in ads with repetitive text.
If your ad is disapproved by Google, the next step is to appeal it to the company. The process can take up to two days, but in some cases, it may take longer. It is best to budget one or two weeks for your ad launch. If you’ve already appealed and have received a negative result, you can also try re-submitting it once you’ve corrected the issues with the policy.
Another step you can take is to contact Google support. Their team will help you with the process. You can send them an email requesting further reviews and appeals. The representatives will help answer all of your questions and resolve any issues you may be having.