How Accessibility Is Important to Search Engine Optimization?
Accessibility is a vital part of any online business and has a huge impact on the digital experiences of many. With 15% of the world’s population suffering from a disability, it is imperative that websites are accessible to all people and provides the best user experience possible. This is why it’s important for businesses to understand how accessibility affects SEO and what they can do to improve their website’s performance.
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Search engines are now looking at the quality of a web page’s structure for improved on-page optimization, as well as other so-called “core web vitals.” By improving your website’s structure, you are giving search engines an easier time deciphering what each page is about and how it should be ranked in search results.
The way in which content is presented on a website is also an important consideration for accessibility and SEO, as it determines how easy it is for people with disabilities to navigate the site and how they will respond to your brand’s messages. For example, if a website uses an image to convey an informational message, it is important that the image has relevant ALT text. This ALT text should contain keyword terms related to the image’s content and help search engines index the image more easily.
Using headings correctly is important for both SEO and accessibility, as it provides a clear hierarchy and structure to the content on a page, making it easier for users to read. Headings also allow for more efficient navigation by directing users to the next section of the page.
Use of lists is another technique that helps both accessibility and SEO, as it makes it easier for sighted and screen reader users to understand a page’s content. Lists are commonly used in navigation menus, so it’s important to make sure that they are properly marked up and tagged for screen readers.
When you’re optimizing for SEO, it’s important to use a variety of keywords that relate to your company or product. This will help you rank higher in Google search engine results and potentially drive more traffic to your website.
However, it’s important to avoid overusing these words or aiming for too much keyword density. This can result in your page being penalized by search engines and deemed less relevant for certain queries.
This is especially true for local searches, as if your web page doesn’t meet the latest WCAG guidelines, you may lose rankings for your location and be removed from Google Maps and Google Shopping listings.
In addition, ensuring your site is mobile-friendly is essential for SEO and can have a big impact on user experience. Having a mobile-friendly site means that your visitors can access your content from any device, whether they are on the go or at home.
Having the right title> tag is another important aspect of SEO and accessibility, as it can increase the likelihood that your page will be indexed by search engines. As Google’s guide states, title> tags should be clear and descriptive, so make sure to add meaning to your titles.