How to Take Purchase History From Your Ecommerce Site
If you are running an eCommerce site, you must ask yourself – how to take purchase history. You can use this information to upsell customers or even re-order items. Here are some examples of how to use your purchase history to your advantage. This is particularly useful if you want to sell up-sell products to repeat customers. You can use your purchase history to identify customers who have made specific purchases, and you can make tailored offers to these customers.
Order history page
One of the best ways to increase sales on your eCommerce site is to take the purchase history of your customers. This can help you improve your customer experience and understand trends. For example, if your customers always purchase the same product from your site, they may be more likely to purchase that product again. It is also a good idea to keep track of previous orders, so your customers can easily locate them.
Taking the order history of your buyers is a great way to create marketing campaigns and emails that are personalized and relevant to their interests. This data is particularly helpful if your customers frequently purchase the same product. It is also great for identifying trends and seasonality. You can use this information to develop marketing strategies such as upselling and cross-selling. In addition, it helps you identify your most valuable customers and make better predictions for your business.
Keeping track of past orders
By tracking past orders on an eCommerce site, you can gain a greater understanding of your customer’s preferences and buying habits. Keeping track of past orders is essential to identifying new bestsellers and seasonal trends. This information can also be used to develop a user persona, which makes marketing to eCommerce customers a more effective process.
Create a client account. A client account is a convenient way for buyers to see the progress of their orders, communicate with other team members, and receive feedback. Ensure that your client account is user-friendly and optimized for mobile devices. Once a customer creates an account, they can quickly view all of their past orders. They can also check on canceled orders and see how long it took to ship the items they bought.
Upselling
When people browse the site, they might see items they like and wish to upgrade. If this happens, it is called upselling. The process of upselling is similar to that of cross-selling but in reverse. For example, if a visitor is shopping for a camera, you can suggest similar products to them. However, you must remember not to push your customers to buy the more expensive camera if they don’t need it. Moreover, you should keep in mind that a small percentage of considered purchases are made online. You should not oversell your products, as this will simply lead to confusion.
A well-timed upsell will drive more customers and improve your revenue. For instance, if a customer has bought a 10k smartphone, and sees an upsell for a $12k version, they will most likely be interested. You can also highlight additional features and benefits of the upgraded product. You can do this in the checkout process, product description page, blog pages, and homepage.
Re-ordering
Many eCommerce sites have built-in re-ordering functions so that customers can easily reorder products that they’ve previously purchased. These re-ordering functions help customers manage their order quantity and reorder items whenever they like. They also enable customers to continue shopping without having to repeat the entire process. Whether your customers purchase items from your website once or frequently, re-ordering functionality will help them make their shopping experience easier and more enjoyable.