Does Keyword Density Still Matter?
Google has made it crystal clear that quality content is what’s going to earn you rankings.
If you don’t have a clear understanding of what your keywords are and how they work in your content, you may end up wasting your time and money.
This is one of the most frequently asked questions about search engine optimization, and SEO, in general. The answer is yes, and no. While keyword density (the number of times a keyword appears in a piece of content) still plays a part in search engines determining which content is relevant and which isn’t, keyword density isn’t as important as it once was. The current focus of SEO is on content creation and quality content that provides value to the user. And the reason it’s not as important as it used to be is that Google has changed its algorithm to make the content that ranks best the best content.
There’s no shortage of advice about how to write great content. The trouble is that not only does this advice vary depending on what type of content you’re creating, but there are so many different opinions about what makes a good piece of content. But we think we’ve found a way to get around this quandary.
Keyword density has long been considered a ranking factor. But, a study of over 1 million articles found that having more keywords in your content doesn’t improve the relevancy of your content to search engines. Having too many keywords may hurt your rankings, especially if your competition has an edge on the search engines. So, if keyword density doesn’t matter, why does SEO still care about it?
In conclusion, the answer is no. Keyword density still matters. However, the way you use keywords has changed dramatically over the past decade. You can now target high-converting keywords based on consumer intent, which leads us directly.
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