For many businesses, their website is a major source of orders and leads. They are spending a large amount on advertising and promoting their website to increase website visitors, generating leads, or orders. Usually, only a small percentage of visitors to the website will convert, most of the visitors will leave the website without converting. Most business owners would like to find out why the non-converting visitors to the website did not try to contact them or purchase a product so that they can make the necessary improvements. While Google Analytics is installed on the business website, it usually provides aggregate data.
Many business owners would like to find out if Google Analytics can be used for tracking individual users. The businesses or their webmasters handling the website should be aware that the default option in Google Analytics does not enable individual user tracking since this is more resource-intensive. If the webmaster requires individual user tracking then they should specifically enable it to their Google Analytics account. Then the tracking code which they will use for the website will be pasted on the website for tracking.
When any internet user is visiting the website where the Google Analytics user tracking is enabled, a unique alphanumeric code will be generated for the internet user in the software. A cookie will also be stored on the computer of the user. So, if the user is visiting the website again, the repeat visit of the specific internet user will be recorded in the Google Analytics reports. The user can find out how many times the different internet users have visited the website and analyze their behavior, to make changes to the website, which will help improve their conversion rate.
However, the main disadvantage of using cookie-based user tracking is that if the user will clear all the cookies in the browser, it will not be possible to track that the user is a repeat visitor. They will be recorded as a new visitor. So to overcome this problem, it is also possible to profile the visitors. Typically every website has an admin or webmaster who is managing the website and is spending time making changes or testing the changes. Business staff may also spend more time on the website, will usually have login permissions. Their behavior online is not of interest for led generation or conversion, so they should be assigned different ids.
On the other hand, the website may have members who are regular customers, purchasing products. These members may be assigned a separate id in Google Analytics for accurate tracking, to improve customer satisfaction and conversion. There are also visitors to the website from search engines, advertising, and social media. These new visitors to the website, may often not choose to register as members, they will just browse the website. These users can be also assigned a different user profile so that their behavior can be analyzed in detail to make the changes in the website design and content, which may help in improving the conversion rate.