A digital analytics platform will help you understand how to optimize your digital marketing strategies and measure their success. Google Analytics is a great starting point. This is a free analytics tool that provides lots of data about your visitors. The best digital analytics tools are a critical component of the growth strategy for most companies. But it’s important to know which tool to use. This is where the real work comes in. You’re going to have to spend a lot of time testing the different platforms and comparing their pros and cons.

This year, digital marketing is all about analytics. As you build your strategy, you’ll need to be armed with the best analytics tools to measure and evaluate how effective your campaign is. In this infographic, I’ll review nine of the top digital analytics tools you can use to get a complete view of what’s working, what isn’t, and what you need to improve in 2017.


You need to keep track of everything in order to measure, learn and improve. In order to get the most out of your analytics, it’s essential to have the right tools. Fortunately, there are a number of great tools to make your life easier. Here’s an overview of three of the best:

In conclusion, A digital analytics tool allows you to track your visitors, learn how they behave on your site, and discover patterns that can help you optimize your website for conversion. Here are the top five tools for web analytics: Google Analytics, CrazyEgg, HotJar, Piwik, and StatCounter. If you’re looking to improve your web traffic, take a look at these top digital analytics tools for 2016.